The stellar rise in Royal Enfield’s popularity and volumes will likely remain unchallenged for some more time as Honda is yet to finalise its product offensive in the same segment.
A senior official from Honda Motorcycle & Scooter India (HMSI), the second largest two-wheeler maker, said though the niche segment controlled by Royal Enfield is ‘very important’ to the company, it is yet to have a challenger brand.
“That is one of the biggest challenges for us. We have been undertaking customer surveys and product development. As of today, I am sorry to say we don’t have anything concrete to say”, Minoru Kato, President and CEO, HMSI told Moneycontrol.
At present, Honda does not have a product in its global portfolio that could be a like-to-like challenger to the Royal Enfield range. Honda has the CB1100 that carries the 1970s styling, strapped with a four cylinder engine unit, along with the Rebel, a modern day cruiser.
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